GerberWatches
Custom mechanical concepts, finalized personally

Design a custom watch before it ever gets built.

Choose parts, add personal details, generate an AI preview, and submit a build request. Alan Gerber contacts you directly to finalize the watch before any required payment.

Design Your WatchAbout Alan

Choose a starting model

Start with the watch shape, then customize the parts.

These are not locked templates. They guide the first decisions so the customizer feels more like building a real watch family.

Real skeleton watch built by Alan
Example skeleton watch

Open mechanics

EXAMPLE SKELETON WATCH

Example shown is a real skeleton watch Alan built. Start with a visible NH70/NH71/NH72 movement, then build around the exposed architecture.

Starts at $350

Choose model
Example build your own from scratch watch
Example from-scratch build

Blank canvas

Build your own from scratch

Example shown is a finished from-scratch Gerber build. Start with any direction, then choose each part piece by piece.

Starts at $280

Choose model
Example GMT watch
Example GMT watch

Travel bezel

GMT watch

Example shown is a finished GMT-style watch. Build a travel-ready sport piece with a bold bezel, date window, metal bracelet, and elevated polished finishing.

Starts at $340

Choose model
Example field watch
Example field watch

Utilitarian

Field watch

Example shown is a finished field watch. Build a lean, legible everyday piece with practical strap energy, rugged proportions, and mechanical character.

Starts at $290

Choose model
Example Santos style watch
Example Santos style watch

Square icon

Santos style watch

Example shown is a finished Santos-style watch. Build a squared dress-sport piece with softened corners, Roman numeral energy, and bracelet-ready geometry.

Starts at $320

Choose model
Example chronograph watch
Example chronograph watch

Timing scale

Chronograph

Example shown is a finished chronograph. Build a technical, motorsport-leaning piece with subdial visual language and assertive case presence.

Starts at $430

Choose model
Example male dress watch
Example male dress watch

Formal slim

Male dress watch

Example shown is a finished male dress watch. Build a refined dress profile with slimmer case proportions, polished metals, and quiet premium finishing.

Starts at $300

Choose model
Example female dress watch
Example female dress watch

Jewelry finish

Female dress watch

Example shown is a finished female dress watch. Build a smaller, elegant piece with warmer metal options, bracelet styling, and delicate dial details.

Starts at $340

Choose model
Square silver watch on a metallic strap

Service requests

Watch repairs/restorations

I do repairs and restorations of watches too. Send clear front and back photos with your contact details, and Alan will review the watch and follow up with next steps.

Request repair review

Choose your parts

Start with the case, dial, hands, strap, caseback, and movement.

Add personal details

Dial logos, caseback text, rotor ideas, colors, and reference files.

Preview with AI

Generate approximate front, angled, wrist, and caseback visuals.

Finalize with Alan

Alan confirms build specifics and price before payment is required.